Hi, I’m Sagal

My name rhymes with juggle and means "ambient light at dawn," or "morning rays of sun during the rainy season." My people are poets.

Like Diane Keaton in “that movie,” I belong near the ocean—an omniscient stranger once told me. In ten years I’ll be living on an island or in the woods, but for now I’m thriving in Toronto.

I graduated from the University of British Columbia with a Bachelor’s in Human Geography and captained the rugby team. At the ceremony they handed me a blank piece of paper because of an allegedly overdue library book. I’ve since paid the $42 late fee, but maintain that the book was returned on time.

I’m a freelance strategist who’s been working in and around design, tech, and eCommerce for a decade. I help clients with strategy, business development, marketing, and sometimes copywriting.

When I’m not at my desk, you can find me at a boxing gym, sitting in a cafe, or with my face buried in a book. I’m passionate about learning new skills and making beautiful things. This year, I’m focused on sewing and non-fiction writing.